Market research is evolving—fast. Gen AI is changing the game , automating complex tasks and delivering insights in record time . From designing smart, dynamic surveys to analyzing massive datasets, AI is helping businesses make smarter, data-driven decisions like never before. But how does it actually work? In this session, we break it all down: What you’ll learn:

How Gen AI streamlines data collection and management

AI-powered trend analysis for predicting market shifts

Survey creation with AI—better questions, better responses

Extracting actionable insights from primary & secondary data

A real-world case study on 5G mobile market research.

In this video, I demonstrate how I utilized a Generative AI tool to analyze market research data on the rise of Quick Commerce in India, employing the six steps of Thematic Analysis. Starting with familiarization, I identified key quotations from the report, then created initial codes to capture customer perspectives.

I will cover: Choosing the right institution and supervisor Finding and refining research topics Publishing in top journals Using advanced research tools and techniques Whether you’re starting a PhD or switching from industry to academia, I’m here to share actionable tips and strategies from my journey. Hit follow and join the community as we tackle research challenges together!

Gobinda has worked with multiple educational startups and NGOs, bringing innovative learning solutions to underserved areas. He passion lies in inclusive education and tech-driven skill-building initiatives. He believes in grassroots change and has been mentoring young leaders across India through youth leadership programs.

Gobinda has worked with multiple educational startups and NGOs, bringing innovative learning solutions to underserved areas. He passion lies in inclusive education and tech-driven skill-building initiatives. He believes in grassroots change and has been mentoring young leaders across India through youth leadership programs.