About us
Passion for Teaching and consulting
Dr. Gobinda Roy, Associate Professor of Marketing at IMI Kolkata, with PhD from VGSOM, IIT Kharagpur. As a professor, he teaches contemporary marketing topics like Digital Marketing, Web Analytics, Gen AI in Marketing, and Technology Marketing.
Research Publications: He has published numerous research papers in ABDC-A and A* journals, including JRCS, TRR, IJHM, etc.
MDP:
FDP
Consulting projects
Dr. Gobinda Roy has 20 years of industry and academic experience in academic, corporate world, Start-ups, and social movements. This journey has enriched him with in depth knowledge in Telecom/IT, small business consulting, market research, entrepreneurship, and social mentor ship. As an industry professional, he has worked in the area of Presales, Solution architecting, IT administration, service assurance and IT/network planning. Later he worked as a head in the area of enterprise business solution, program management, business consulting. His involvement in various global telecom/IT projects gave him enough length and strengths to understand global business practices.
Gobinda’s Research Publication
One Simple Trick to Increase Your Impact
Your event descriptions are a key component in your overall event communication plan. Descriptions are often the first point of contact between you and your audience, whether they read it on your social media profile, on a website landing page, or via a Google ad served to them online. Event descriptions, moreover, are a powerful way of reinforcing relationships with your existing members and donors, as well as reaching new should promote your blurbs to the people who already make your nonprofit or association tick as well as those who might, demographically speaking, be interested but with whom you don’t yet have a relationship. The channels through which you market to each group will differ. For instance, your existing peeps are easy to reach through email and social media, as well as your website. Your new audience members may hang out on social media as well, but you can also find them through ads, industry partnerships, networking, and even old-school tactics such. Why should you focus more energy than ever before on your event descriptions? Because you can employ all the event engagement ideas in the world, but if you never get people to the front door, then you can’t expect a good return on investment. We’ll take a look at specific event description examples in a bit. First, though, let’s look at some key elements of a good description.
Framework (SPEACC): The Future of Marketing
Your event descriptions are a key component in your overall event communication plan. Descriptions are often the first point of contact between you and your audience, whether they read it on your social media profile, on a website landing page, or via a Google ad served to them online. Event descriptions, moreover, are a powerful way of reinforcing relationships with your existing members and donors, as well as reaching new should promote your blurbs to the people who already make your nonprofit or association tick as well as those who might, demographically speaking, be interested but with whom you don’t yet have a relationship. The channels through which you market to each group will differ. For instance, your existing peeps are easy to reach through email and social media, as well as your website. Your new audience members may hang out on social media as well, but you can also find them through ads, industry partnerships, networking, and even old-school tactics such. Why should you focus more energy than ever before on your event descriptions? Because you can employ all the event engagement ideas in the world, but if you never get people to the front door, then you can’t expect a good return on investment. We’ll take a look at specific event description examples in a bit. First, though, let’s look at some key elements of a good description.